Monday 8 February 2016

NDM News

How Facebook changed our friendships

Maybe in some senses this is the new face of friendship. I would like to send more physical letters. I would like to do the emotional work required to stay involved with my “real” friends. But Facebook makes it so easy to keep in touch with and to have brief but genuinely meaningful contact with the people I care about that for once, no one gets forgotten, and the list of people who actively matter in my life just gets longer and longer.

My most important relationships weren’t forged in accidental meetings or through social media gestures, but through years of long-suffering emotional labor on one another’s behalf.


  • Females make 85% of all purchasing decisions, yet are woefully underrepresented in creative jobs in advertising
  • 88% of young female creatives say they lack role models
  • 70% of young female creatives says they have never worked with a female creative director or executive creative director

  •  70% of young female creatives are working in a 75% male-dominated department

  • 60% of young females say they believe advertising is a career that doesn’t support young families

  • 10% of young male creative are working in an all-male department

woman planning purchases on bed

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