Let a woman join the Top Gear team? Not so fast, ladies
Don’t women drive and didn’t Top Gear famously have a high number of female viewers? What happened to a possible brave, newly emancipated dawn? When the gear sticks were crunched, was it considered just too much of a brand risk? The secondary sexual characteristics of the main presenters, for instance – don’t change those! You’ve got to hand it to the former Top Gear team, because this is what they proved seemingly beyond marketing doubt – undiluted masculinity sells, whoever happens to be watching.
A survey reveals that the top 10 biggest media publishers are responsible for nearly two-thirds of the news consumed by British people online. An analysis, based on the desktop and mobile page views in the UK in 2015, shows that they generated 65.1% of the traffic share compared to the next 140 biggest publishers. And the study, conducted by the digital market intelligence company, SimilarWeb, found that the BBC dominated digital news last year by generating a 30% market share. In third place was DMG Media, whose sites include Mail Online, generated a 6.6% market share (4.1bn page views). Fourth was Trinity Mirror, which has 31 news sites, and in fifth place was theguardian.com. The rest of the top 10 were the Telegraph, Sky, Polish publisher Wirtualna Polska’s wp.pl, another Polish site, onet.pl, which is published by Germany’s Axel Springer, and the aggregator NewsNow.
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