The ad blockers of this world are destructive forces, undermining the revenue base of so much news coverage. On the one hand, the bad times are rolling for news on screens. Ad blocking is knocking a hole in revenue streams – billions of dollars lost globally, according to the World Association of Newspapers and News Publishers, which reckons that 48% of American digital ad cash is at risk already.
I definitely think that the popularisation of this ad blocking software is very harmful for online businesses. This software would be detrimental for businesses which rely on adverts to generate revenue because with this development, those who want to invest to advertise on certain sites would see that it would be a futile investment which would force certain online sites to change the way that they generate revenue.
BBC sees danger of losing young viewers distracted by devices
The BBC is worrying less about competition from over-the-top (OTT) streaming-video service like Netflix, and more about the danger of losing the attention of young viewers distracted by their devices, according to director of audiences, Nick North. The BBC is determined to use its audience research to serve younger consumers wherever they are watching – a strategy that extends to its development of iPlayer and YouTube preferences for Radio 1.
In my opinion, speaking from being a 'younger viewer', we choose what to watch for content whether it may be Netflix, Youtube or iPlayer. But never the less, a sense of accessibility and convenience is regarded. So for BBC to develop its on demand services like Youtube and iPlayer, I think it is essential for them to do so in order to stay relevant. Streaming services like Netflix are popular amongst the youth because it offers a range of titles and content all on one service. So if the BBC match the range and versatility of their content, they will be strong competitors.
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