Feedback
WWW - You show very good focus on the question. I think technically this would be a D but that is only due to lack of examples/case study that we haven't studied yet.
EBI - You certainly need a wider variety of current examples - why use 1992 election when you're in 2015?!
I'd like a lot more on the idea audiences are not empowered and that institutions still hold power/influence.
Learner Response - It is definitely plausible to argue that with the advances in new and digital media audiences are not empowered but institutions hold the power. With the advances in new and digital media, audiences are given the platform to express their own views and opinions. However, thinking about Pareto's Theory, do audience's opinions and views actually get recognition? As audiences have online routines, institutions can still be argued to hold power and influence. This is because it is in the audience's routine to visit their website to get in with the latest opinions and news thus meaning that the audience's views aren't recognised. This therefore shows that although audiences are given the platform to voice their opinion and view, which can be interpreted as being empowered, the fact that audiences would still go to the big institutions for opinions and views, it expresses that the institutions still hold power and influence.
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