Friday 8 January 2016

NDM News

Netflix expands into 130 new countries, making it available almost everywhere in the world


Netflix is now available almost everywhere after it rolled out in 130 new countries — with one big exception. The company is still not available in China, which is the last big country to hold out on the online TV and film streaming service. With this launch, consumers around the world — from Singapore to St Petersburg, from San Francisco to Sao Paulo — will be able to enjoy TV shows and movies simultaneously - no more waiting," said Mr Hastings. "With the help of the internet, we are putting power in consumers' hands to watch whenever, wherever and on whatever device." The site announced at the gadget show in Las Vegas that it now shows 125 million hours of TV and films per day, and that 12 billion hours of video was streamed in the last three months of 2015. That is up nearly 50 per cent on the same period next year.

This shows how globalisation is taking form in terms of movie streaming. By Netflix being available worldwide, it could show that western culture would affecting and influencing other culture worldwide.   

Forget the media gloom of shrinking circulations, shrivelling revenues, blocked ads and all the woes of change and upheaval. There are reasons – modest but instructive reasons – to be cheerful: good things from 2015 set to get better in 2016. One thing is the price that quality still commands. An old, distressingly pink newspaper, founded in 1888: that would be £844m of Nikkei’s money for the Financial Times. And an even older – 1843 – news magazine founded to fight for the repeal of the Corn Laws: that would be £469m for a mere 50% of Economist action. Two fine, seasoned brands turning a profit and moving to grow digitally as well as in print.

Did television kill the movies? Not when the Force awakens and breaks historic box office receipts. Did Kindles kill the printed book? Will galloping technology click away the need to discover and understand? No: the mix churns and evolves. Something old, something new: and something constantly human operating just off screen. Which is why, perhaps, the Guardian and Observer refugee appeal, topping £2m and breaking all past records, is the most cheering, brand perfect thing of the lot.


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