1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).
Section A 14/32
-More focus to the question
-Other side of the argument
Section B 33/48
-Some great points + examples, and you generally stay very well focused on the question
-You could take some debates further
-Need more Marxism/Pluralism
-Need independent case study
2) Read through the mark scheme. Pay particular attention to page 9 that has suggested content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions?
Q1.
• Fast editing
• Direct address of the “Who are you?” questioning
• Use of text on screen to provide a very contemporary scene
• One text creates the desire to own a product, while the other encourages self-realisation
Q2
• Identification with celebrity
• Creation of personal spectacle
• Pros and cons of social networks
• Increased opportunity for members of the public to control their own representations
Q3
• Illusion of empowerment
• Cross media promotion
• Direct audience feedback
3) Now look at page 15 of the mark scheme. How many of the broad areas suggested by AQA did you cover in your Section B essay? Did you successfully answer the question?
• Exemplification via case study
• Globalisation and media manipulation
• Agenda setting via production
4) Read the Examiner's Report in full. For each question, would you classify your response as one of the stronger answers or one of the weaker answers the Chief Examiner discusses? Why? What could you do differently next time? Write a reflection for EACH question in the paper.
Q1. Weaker 'simple points of analysis, in some cases being limited to brief references to one or two media language examples, such as the use of a particular camera shot or soundtrack.
Next time I will use theoretical and conceptual frameworks to reveal detailed knowledge and show understanding of how media products are constructed and what impact they are likely to have upon an audience.
Q2. Weaker, next time I need to talk about the effect on the audiences and include the wording in the question.
Stronger responses revealed a very real awareness of how individuals are increasingly able to reveal their identity in ways that were unavailable even a decade ago.
Higher level responses showed some excellent critical autonomy in debating whether technological developments, while enabling individuals to express themselves more fully.
Q3 I should talk about my examples in greater detail and depth. Show a broad knowledge of media theory. The highest performing students showed some excellent critical autonomy in debating whether technological developments, while enabling individuals to express themselves more fully. Talk about both sides of the argument.
5) Choose your weakest question in Section A and re-write an answer in full based on the suggested content from the Examiner's Report. This answer needs to be comprehensive and meet the criteria for Level 4 of the mark scheme. This will be somewhere between 3-6 well-developed paragraphs (depending on the number of marks).
Q2 In what ways are issues of personal identity presented in the media?
Firstly, with terrorism being prevalent in this day and age, Muslims are now generally categorised as terrorists. The view point of society would mirror Edward Said's 'Orientalism', that the East is uncivilised and the West is civilised. Last year, The Guardian released footage of an English woman screaming abuse at a group of Muslim women on public transport. This women's abusive behaviour would accentuate this view on the Muslim community as terrorists and asylum seekers. This shows how the media has created an unfair generalisation towards this specific group of people therefore presenting the issues of personal identity in the media.
Similarly, the unfair representation of a specific group could further be seen in the representation of youth in the 2011 London riots. During the heat of the riots, the youth of London were immediately labelled, 'Morons', 'dangerous' and 'mindless'. Interestingly, the creators of these labels were the people in power and those is authority. This would be parallel with Bathe's stereotyping, that those in power stereotype the less powerful. The demonisation of the youth would be considered unfair because the reasoning - that the youth had for rioting, wasn't mentioned. This shows the issue of how the media unfairly generalises a group of people thus highlighting the issues of personal identity in the media. This would also portray how the identities that are presented in the media could be untrue and should not always be trusted.
Monday 21 March 2016
NDM News
Why we use adblockers: 'We need to have more control over what we're exposed to'
‘Familiarity breeds contempt’ - Lorrie Beauchamp (58), writer, Montreal, Canada
I worked in the advertising world for 30 years. It’s an industry that profits from mindless consuming but, if they don’t change their tune and their business model, the industry will perish. Consumers are getting smarter, and the “tricks” used to influence us are becoming increasingly obvious.
‘Ads should be designed around the user’ - Courtney Allen (28), digital communications, London
‘For every free item a company gives away, someone somewhere is being robbed to pay for it’ - Ben Lloyd (37), copywriter, Essex, UK
‘Companies need to start vetting those who want to advertise and start respecting the customer’ - Sam Fleming (27), Educator, Manchester
‘I told Facebook I’m 106, and now only get ads for bingo and late life love’ - Kate (45), freelance writer, Yorkshire
‘I imagine a return to a more traditional system in a new format’ - Sadie (25), student, Sydney, Australia
‘The consumer needs to have control over the type of adverts they are exposed to while browsing’ Louise (23), Horsham, UK
It will be a fight to get rid of the BBC. Of the nearly 200,000 people who responded to a government consultation also published last week, 81% said the BBC was serving its audience “well or very well”. People still like it, they still consume its services more than any other broadcaster’s and so, crucially, they would miss it. This report is in favour of reducing its audience — but, according to Mark Oliver, one of the study’s authors, “would still leave BBC reach at a level that would be sufficient to maintain support for the licence”.
NDM News
Ireland's fascinating election gets too little UK media coverage
There is a general election in Ireland tomorrow, although it is very doubtful that many people in Britain know that. UK newspaper coverage has not so much been muted as virtually non-existent. Yet, in so many ways, it is a fascinating election that could well have a far-reaching impact in Britain. The polls suggest that no party will obtain a sufficient majority to govern alone. There is nothing new in that after a succession of coalition governments. The researcher asked if I would talk about how the election result would be regarded here. The answer is clear: no impact of any kind.
Mexican journalist and media owner stabbed to death
Mexican journalist Moisés Dagdug Lutzow, media company owner and former politician, was stabbed to death in his home on Saturday (20 February). Dagdug had previously received threats, said colleagues, who also pointed out that he had been critical on his radio show of the Tabasco state government and its governor, Arturo Nuñez Jimenez.
“This means vigorously investigating Moisés Dagdug Lutzow’s murder and considering all possible motives, including that he might have been killed in reprisal for his work.” Two weeks ago, the body of Mexican journalist Anabel Flores Salazar was found on a highway in Puebla the day after she had been abducted from her home in the neighbouring the state of Veracruz.
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